Dealer Apex takes AIM on Improving Automotive Dealerships use of Technology.

A + I + M = RESULTS

Automated, I ntegrated, and M easurable. Those three guidelines go into every consulting project Dealer Apex engages in. Increased Sales are within every dealerships reach, but the way to get to the next level often times gets confusing for the dealership owner, or general manager who has that challenge placed before them.

The Dealer Apex team will provide you with the tools and training needed to maximize the sales you can achieve from your existing web presence and lead providers or, consult with you to establish your branding and your web strategy. In a technology savvy world, dealerships must utilize this new forum to ensure success. Consumers are doing more shopping online everyday. Consumers are buying everything from clothing to big-ticket items over the Internet. In fact, nearly 80% of customers are utilizing the web to do their research and shopping, before going to a dealership to purchase a car. The rules of selling automobiles in today’s day and age are changing rapidly and your dealership is either going to be ahead of the curve or be buried by those who are.

The Dealer Apex partners bring real world experience to this innovative program. Dealership knowledge combined with proven Internet marketing skills add up to the ability to help your dealership excel.

The process is broken down into a multi-level approach that will give you the proper training and tools to consistently sell more cars and build loyal customers. Most of the competition offers some form of training, however education without the proper resources is futile. Dealer Apex offers a full package approach that includes the vital tools needed, such as a superior website, CRM software, Online Inventory tools, and the training to maximize your dealerships investment in them.

Dealer Apex provides each client with a customizable website that is professional and appealing. The format allows you to add your logo, vital information, and inventory, but it also goes one step further. With our product you are able to include a video message to visitors. This small addition creates a more personal approach. You can also customize the site with sales and service specials and pictures.

Our approach teaches dealerships how to integrate technology into their marketing plans. We incorporate all aspects of this new means of communication. These techniques include, automatic follow-ups with previous customers, digimail marketing, and CRM software utilization. Consumers respond best, when the feel they are receiving personal attention. Automatic follow-ups and service or maintenance reminders are a great way to provide this added level of customer service without your employees devoting copious amounts of time making phone calls. Digimail is an innovative new way of contacting potential buyers through email. Instead of sending a standard sales pitch within an email, your customers will receive a video message with a more personal touch. This technology provides an opportunity for your dealership to stand out from the rest . CRM software will allow you to maintain a more organized and efficient dealership. This system creates an opportunity to share information through all departments, which will result in improved customer service.

Integrating all of these components within your dealership will result in larger profits and increased sales. In addition, improved customer service has a direct effect on repeat and referral business. In order to succeed, your dealership must stand out from the rest.

The only way you can boost sales and ultimately profits is through a practical, cutting edge website that allows you to take advantage of the latest in Internet marketing.