Why choose Dealer Apex?

The automobile market is a competitive industry, and having the right kind of website is crucial to your success. Dealer Apex is proud to lend a helping hand to the car industry by creating informative websites that are geared toward consumers. Our efforts will help provide valuable information to consumers and entice them to visit your dealership. In addition, our customized websites will help reduce the time spent on updating inventory on your website, which in turn augments customer service and overall satisfaction. We work with some of the most respected car dealerships around, and we are eager to assist you in your quest to provide outstanding service to your potential customers.

The First Step:

Having a quality website is the first step to successfully completing a sale. Many car dealership consumers now shop online, and this has significantly reduced the prospect of the ‘walk-in’ customer. This pattern shift among society has led to a change in the car industry and the way it operates, since dealerships now need to focus more on Internet customers than ever before. Not having a website may lead to a potential downfall in profits and the possibility of completely going out of business! Dealer Apex wants your car dealership to grow financially, and our websites are the first step to achieving this goal.

Dealer Apex will personally integrate your dealership’s logo, inventory data, driving directions, and other data into a proven pre-built website to meet your specific requirements, then work with your employees on site to ensure they have been trained to be savvy Internet sales people. Our personal training program allows your employees to become familiar with the new website and focuses on teaching them to use novel sales techniques geared toward the online customer. Being familiar with your new website will decrease response times to Internet inquiries, thus creating a more effective relationship between you and the online consumer. We will help you create new processes within the organization, so your employees will be able to effectively respond to emails and inquiries without detracting from sales floor traffic, which will result in more chances to make a sale. In addition, we have secret shoppers, who will periodically check up on response times and effectiveness of the information to ensure your employees are on top of things. The goal here is to find out how effective your web process is and determine areas of improvement. Establishing a strategy to deal with potential online sales is the most important element of successfully integrating a website into your dealership.

Expect the Best

When you work with Dealer Apex, expect nothing but the best. Our websites come with a multitude of services, each with its own unique function, in order to provide a high level of customer satisfaction. The onsite training provided to your employees will increase their ability to effectively sell via the Internet. It also alleviates the need to have too many salespeople on the floor at one time, since ‘walk-in’ customers tend to be decreasing, because of the Internet. This means you can have more people attending to email responses from your new site and creating the necessary customer relationships that are vital to every business. Furthermore, you can select numerous categories of information to display when creating your website structure. These categories can then be curtailed to meet your specific needs. Dealer Apex even offers a dealership inventory feature, which works in conjunction with your current service provider to keep all your information up to date. Our dealership inventory feature updates websites every 24 hours or as often as your dealership sees fit, and will work with both new and used vehicles. The inventory management system allows the raw data from your dealerships records to be automatically updated and uploaded to your website in the form of vehicle data, photos, and multimedia. Customers will then be able to perform searches based on these criteria to find the perfect vehicle to fit their needs.

Dealer Apex can also help you advertise “specials,” in order to increase customer traffic and sales. This is an excellent way to keep online customers thinking about your dealership. You will be able to display coupons for parts and service departments along with incentives and print ads, giving consumers the important knowledge they require before making a final purchase.

Standing Above the Rest

Dealer Apex websites stand out from the rest, because they incorporate informative videos about your dealership and what you are trying to sell. We have 16 different pre-made videos available for website use, and you can include up to 6 of them on your site. If you want to get a little more creative, we can personally customize a video for you at an additional charge. Customized videos give you the option of implementing custom scripts, adding custom backgrounds, or even filming hand-picked actors. In addition to the website videos, we also offer pre-made and customized digimails for your convenience. Digimails are emails with embedded video messages, and represent the perfect way to follow-up with a customer who initially inquired about your company and the types of products you offer. Put your massive database to work for you, by sending enticing Digimail pieces to the thousands of email addresses you have collected.

It's all about the Customer

Every good website needs informational pages that educate and direct customers to the destination that best suits their needs. Dealer Apex can assist you in structuring your website to provide consumers with background information about your dealership and answers to FAQ’s (frequently asked questions). You can also get your customers familiar with your staff by incorporating staff information pages that display departments, employees, staff photos, job titles, and contact information. This gives customers a better idea of who they are speaking with over the net, and creates a sense of closeness with your employees. Customers will also appreciate a Google-powered directions page that guides them to your location and informs them of your hours of operation. Dealer Apex can assist you with these additional features, which will enhance customer service.

Consumers always need more, and the more you give them, the better off you will be. When someone is going out to purchase a car, one of the first things they think of is ‘how much am I going to have to spend every month until my car is paid off?’ This question is the driving force behind any car dealership’s success. Dealer Apex can assist your customers with questions like this one by creating an informational page on your site that takes care of all the calculations for them. Our payment calculator allows customers to obtain an accurate monthly payment estimate on their vehicle based on down payment, taxes, interest rate, and timetable requirements. This gives customers a head’s up on what they can expect to pay each month and allows them to determine a realistic budget.

Customer interaction with Dealer Apex sites doesn’t just stop with financing calculations though. Dealer Apex sites come pre-built with an array of forms that allow users to determine trade-in values, apply for financing, order parts online, and even schedule sales appointments. All of these forms result in saved time and energy for everyone and an improved car-buying experience for your customers. Furthermore, the ability to schedule an appointment online ensures that customers can go about their hectic daily tasks in a timely and effecient manner rather than dealing with the hassle of waiting for assistance from a busy salesperson.

The Dealer Apex Solution

Dealer Apex is taking customer service in the car industry to a new level of excellence. Our websites are structured to fit both the needs of your dealership as well as your customers, and will also improve your dealership’s efficiency levels in many areas. Our experts will even come on site and help you get your new website up and running. We offer training to all your employees, so each one will be able to get familiar with the strategies that are necessary for internet sales, and help them become great salespeople to your customers. All of our websites are geared toward increasing your business and giving customers a wide range of information about your services. So what are you waiting on? Don’t make the last sale of the day your final one! Expand your business with the creative websites offered by the professionals at Dealer Apex!